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The Importance of Keyword Research

May 27, 2016

Perhaps you have decided that you are finally ready to jump in and start your online business.

 

It can be overwhelming to start a business online and you are probably wondering where to start. Even worse, as you begin to do your research, you will probably find that there is a lot of contradictory advice out there and it can be very confusing. 

 

This is not surprising because keyword research is not a science. Rather, it is more of an art. But the algorithms that the search engines use to rank websites are extremely complicated and, because they are proprietary, not very well understood.

 

The algorithms that the search engines use are never made public. This has led to a cottage industry of internet marketing pundits who claim that they have discovered the "secret sauce" to high search engine rankings. In reality, everyone can only guess what the ranking factors are by observing and comparing sites that do well and sites that do not do well.

 

The good news is that everyone agrees that keyword research is one of the most important factors. In fact, the whole process of keyword optimization is a skill that anyone can learn and put to good use.

 

What is Keyword Research?

 

In a nutshell, keyword research is researching which words and phrases are searched often and will provide traffic that is highly targeted. After you discover the best keywords, you will be able to build an online business around a solid niche market that is based on these keywords. To understand keyword research, you need to become familiar with the following concepts:

 

*The meaning of keywords and keyword phrases as they relate to internet marketing

 

*How using the right keywords can lead to high rankings in the search engines

 

*The definition of "targeted visitors" and why you need them

 

*How to decide on a niche market on which to focus your efforts, so you are not scattered an ineffective

 

*The importance of understanding competition for traffic from the search engines and how to combat it

 

*The tools that will help you do accurate, quick and, hopefully, free research

 

*How to promote your website and business using easy, basic keyword concepts that have been proven in the marketplace

 

The whole reason search engines were developed is because there was a need to be filled. The search engines make it possible for visitors to easily find the information they are seeking. When they are looking for this information, they often use the same keywords over and over. If you can include those keywords in your content and marketing the search engines will put your site at the top of their results.

 

A position at the top, or on the first page, of the search results will go a long way toward making your business a success. You can expect a lot of targeted visitors who are ready and willing to buy product or service that you are selling. If you don't use keywords skillfully it is just like throwing something at the wall to see if it sticks. That is not a viable marketing strategy and it is guaranteed to lose money.

 

With a keyword strategy that has been carefully crafted, your business has a much better chance of being successful. The beauty of this strategy is that it works with any business no matter which visitors you are targeting or what you are selling. Integrating keyword research into your business is a winning strategy and should definitely be included in your plans from the beginning.

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