How to Create an Integrated Online Marketing Strategy

Creating a business marketing strategy can be time consuming, tedious and confusing. There is a lot of conflicting marketing advice out there, and it can be difficult to find what truly works. If you have

Digital Strategy

been searching for a way to get your business up and running, then creating an integrated online marketing strategy can be a viable way to start. By taking a whole-picture approach to your online marketing, you can make the best use of the different tools and platforms available to you. Here is how you can compile an integrated online marketing strategy.

Connect with Your Audience on Social Media

Roughly, 91 percent of adults use some form of social media regularly, according to Social media advertising is usually inexpensive and requires a little time and effort. Using social media as a way to connect to your market is hugely important. Not only does it allow you to share information and connect with your customers, it also lets you listen to their feedback about your product. As such, you don't have to pay for a focus group, you can simply pose a question to your Internet following, and they will tell you exactly what they want or how they react to your product or service. With this you should understand that is usually much easier to build brand awareness through social media than it is to generate actual sales.

Build Your Presence with a Blog

Another tremendously important component of any Internet marketing strategy is finding a way to share your news with your consumers on a more personal level. One way to accomplish this is by creating a blog. A recent study by found that blogs are 63 percent more likely to influence purchases than magazines. Use your blog posts to build your reputation as an authority and trusted source in your field. The goal of your blog is not to advertise your products or services, but rather to build brand confidence and loyalty.

Promote Your Company with Email Marketing

An email marketing campaign can add another dimension to your efforts. While social media and blog posts are about connecting with your audience in a very public venue, email allows you to reach out to your customers more personally. When setting up your email marketing campaign, let your customers self-select the emails they want to receive based on their interests. That way, you can reach out to them with the promotions and sales that are most likely to catch their interests. In a study by, it reported that consumers who receive email marketing spend 83 percent more when shopping. In addition, you will need to pace your emails carefully. Companies tend to see the best results when then send out between one and three emails a month.

A solid online marketing strategy is all about finding the best ways to connect with your audience. Working through a combination of social media, blog posts, and email will let you reach out to current and potential customers in a variety of ways. Social media makes word-of-mouth advertising and interacting with your audience simple. Blog posts can further establish your brand identity, as well as your position as an authority or expert in your field. Finally, email marketing will let you send targeted promotions to an audience that is already interested in your brand. Combined, these strategies make for a powerful marketing strategy.


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