In simple terms, marketing automation is a series of technologies and software platforms that enable businesses to "automate" repetitive marketing tasks across multiple channels, such as email, social media and web.
Automated marketing tools make it easy for you to track customers on their journey. It also enables you to automatically respond to events or triggers.
When you need a better online marketing strategy, marketing automation software can help you build your business. With marketing automation in place, your business becomes more efficient.
