© 2018 by Bryan Young.

September 25, 2017

The buyer’s journey is an important concept that helps you understand the different stages taken by customers. Each phase of the buyer’s journey needs to be examined and perfected if you want to make more sales. Analyzing how this process works in your own business giv...

September 17, 2017

Get more leads, and you can make more sales. That's the first rule of successful marketing. But

what is the most effective way of getting those leads, and how can you be sure that they are the right quality?

Unfortunately, we live in an era where the effectiveness of mar...

August 18, 2017

According to a study by the Information Technology Services Marketing Association, 40% of marketers show their ROI case to their C level executives (probably in an effort to justify their pay!). However, of this 40%, none were able to identify the direct impacts their...

January 5, 2017

If you run an online business or shop, then you might be wondering how you can get more traffic to your website so that you can enhance your sales and profitability. Paid advertising can work in the short-term, but as soon as you stop paying for it, your traffic source...

May 27, 2016

Keyword research is researching which words and phrases are searched often and will provide traffic that is highly targeted

February 20, 2015

Instead of seeing marketing as a sales-driven function, a number of companies view it as a time-consuming and cumbersome process, one that involves nothing more than launching a couple of email campaigns and placing a nondescript advertisement in a magazine. Unfortunat...

October 10, 2014

If you have ​​ been searching for a way to get your business up and running, then creating an integrated online marketing strategy can be a viable way to start

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10 Ways to Improve Your Business' Sales Lead Generation Opportunities

May 8, 2018

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