October 13, 2016

The demand for quality content can be found across all niches, so it is possible for a committed blogger to build a sizable audience. Most blogs, however, are not overly profitable, with many opportunities for generating revenue being overlooked. Without being obtrusiv...

September 23, 2016

While inbound marketing is a much more effective and affordable way to promote your brand, it's still not free. If you're serious about increasing your customer base and increasing brand awareness, then throwing up a website and calling it a day isn't going...

June 17, 2016

Are you one of those people who have been floundering online searching for a niche that can

be successful? Most likely, you have tried several different niches that looked good on paper but were a bust in practice. The problem might be that you have been choosing niches...

May 27, 2016

Keyword research is researching which words and phrases are searched often and will provide traffic that is highly targeted

May 9, 2016

A business website serves two important purposes: it's there to increase brand awareness and generate sales. You won't be able to do either of these things if your website isn't generating any leads.

March 16, 2016

Writing a great AdWords PPC ad is a lot easier than you might think. It simply calls for consistent keyword usage, a call to action and creating a sense of urgency. However, a great ad does not stand on its own; it requires two additional components, a relevant keyword...

June 19, 2015

In simple terms, marketing automation is a series of technologies and software platforms that enable businesses to "automate" repetitive marketing tasks across multiple channels, such as email, social media and web.

May 26, 2015

Businesses must develop a dynamic sales strategy that can adapt to diverse customer needs. The ability to tailor a sales strategy to unique scenarios can help businesses convey how an offering can add value to customers with complex needs.

March 24, 2015

Automated marketing tools make it easy for you to track customers on their journey. It also enables you to automatically respond to events or triggers.

February 20, 2015

Instead of seeing marketing as a sales-driven function, a number of companies view it as a time-consuming and cumbersome process, one that involves nothing more than launching a couple of email campaigns and placing a nondescript advertisement in a magazine. Unfortunat...

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