© 2018 by Bryan Young.

March 4, 2018

If you're a freelancer or a business owner, then you're no doubt keen to use the internet for lead generation and conversion. This activity can be challenging. Due to the amount of competition online, it can be hard to stand out, get your message out there, and attract...

September 25, 2017

The buyer’s journey is an important concept that helps you understand the different stages taken by customers. Each phase of the buyer’s journey needs to be examined and perfected if you want to make more sales. Analyzing how this process works in your own business giv...

September 17, 2017

Get more leads, and you can make more sales. That's the first rule of successful marketing. But

what is the most effective way of getting those leads, and how can you be sure that they are the right quality?

Unfortunately, we live in an era where the effectiveness of mar...

August 18, 2017

According to a study by the Information Technology Services Marketing Association, 40% of marketers show their ROI case to their C level executives (probably in an effort to justify their pay!). However, of this 40%, none were able to identify the direct impacts their...

January 5, 2017

If you run an online business or shop, then you might be wondering how you can get more traffic to your website so that you can enhance your sales and profitability. Paid advertising can work in the short-term, but as soon as you stop paying for it, your traffic source...

March 16, 2016

Writing a great AdWords PPC ad is a lot easier than you might think. It simply calls for consistent keyword usage, a call to action and creating a sense of urgency. However, a great ad does not stand on its own; it requires two additional components, a relevant keyword...

February 20, 2015

Instead of seeing marketing as a sales-driven function, a number of companies view it as a time-consuming and cumbersome process, one that involves nothing more than launching a couple of email campaigns and placing a nondescript advertisement in a magazine. Unfortunat...

October 10, 2014

If you have ​​ been searching for a way to get your business up and running, then creating an integrated online marketing strategy can be a viable way to start

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