© 2018 by Bryan Young.

May 8, 2018

A tough challenge many growing companies face is the ability to generate enough sales leads.

Whether it is cold leads for their sales personnel to nurture or warm leads requiring further coaxing to close a sale, effective lead generation can be an ongoing issue for comp...

April 21, 2018

Web traffic data is a veritable goldmine of information for online businesses. From small-time blogs to e-commerce giants, companies rely on traffic data analytics to increase efficiency, attract new customers, and grow revenue streams...

March 30, 2018

We've all heard the difference between working hard and working smart. One doesn't require the other, but when it comes to something as important as your marketing campaign you want to make sure that your money is working for you. If you're running your digital ads 24/...

March 29, 2018

The following aspects can be used as a guide for your testing, allowing you to reach a profitable conversion rate.

March 4, 2018

If you're a freelancer or a business owner, then you're no doubt keen to use the internet for lead generation and conversion. This activity can be challenging. Due to the amount of competition online, it can be hard to stand out, get your message out there, and attract...

September 25, 2017

The buyer’s journey is an important concept that helps you understand the different stages taken by customers. Each phase of the buyer’s journey needs to be examined and perfected if you want to make more sales. Analyzing how this process works in your own business giv...

September 17, 2017

Get more leads, and you can make more sales. That's the first rule of successful marketing. But

what is the most effective way of getting those leads, and how can you be sure that they are the right quality?

Unfortunately, we live in an era where the effectiveness of mar...

August 18, 2017

According to a study by the Information Technology Services Marketing Association, 40% of marketers show their ROI case to their C level executives (probably in an effort to justify their pay!). However, of this 40%, none were able to identify the direct impacts their...

August 6, 2017

Landing pages are designed to convert, but most sites have a number of pages that are not providing results. Rather than forgetting about your unsuccessful pages, it can be worth testing some alterations that can make all the difference. This article looks at five chan...